We Build Mascots That Build Brands.

Human-led design. AI-powered results.

✔ A strategic process that takes your mascot from initial concept to a fully realised character.

✔ Humanizes the customer journey, turning interactions into relationships.

✔ Powers activations across all channels—digital, physical, and live.

  • We Are Triple

    mascot design for products

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  • Harvard Bloomberg

    Mascot design and Brand films

    More info

  • Jumbo

    Mascot AI-chatbot for the employee journey

    More info

  • Eni

    Character Branding and TV commercial

    More info

  • More info

    Character design and TV commercial film

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  • Pearle

    Pearle

    Eye Mascot and TV commercial

    More info
  • Rainforest Alliance

    Rainforest Alliance

    Character design and 3x Brand adverts

    More info
  • SOS kinderdorpen

    SOS kinderdorpen

    Character design, TV commercial and Print media, banners, posters

    More info

  • Tender App

    Character design and SAAS website intro animation

    More info

  • Wrangler

    Mascot Design for Western and Asia market and Wranglers partnerships

    More info

Through our collaborative, time-tested process, we'll craft the mascot that perfectly embodies your organisation's spirit.

Step 1

Online Mascot workshop

  • Learn how other organisations use mascots for their branding and customer journey

  • Trough a interactive workshop we will learn about the strengths of your brand, and what design works

  • We send you 4 designs

Step 2

Design, expression and poses

  • Based on your branding, our designers will create up to 3 mascot, choose 1 to continue developing with.

  • Step 2 is to develop poses

  • Based on the Workshop, our team will design 3 concept mascots and send it over to your team

Step 3

Activation and usage

  • Your mascot is designed to be a versatile and consistent face for your brand across all platforms. From digital spaces like your website and social media to physical applications like packaging and live events, it provides a familiar presence that builds recognition and trust with your audience.

  • Think of your mascot as the star of your marketing efforts. It can lead advertising campaigns, anchor your social media content, star in animated videos, and be the friendly face of your promotions, turning standard marketing into memorable and engaging storytelling.

  • Unlike a static logo, a mascot is a living asset that can express emotion, evolve over time, and interact with your audience. It creates genuine moments of connection and personalizes the user experience, making it a valuable, long-term tool for building brand loyalty and driving growth.

Step 4

Growth Analytics

  • Gain insights into how many unique conversions interact with your AI-Mascot.

  • We replace guesswork with certainty through data-driven A/B testing. By testing different mascot concepts, names, or even subtle variations directly with your target audience, we can identify which design resonates most powerfully. This ensures the final character is chosen based on statistically proven performance, not just subjective opinion.

  • Easily understand the depth of user interaction by tracking the number of messages exchanged.

Meet the Team

  • Midhat Avdagic

    HEAD OF DESIGN

  • Max Kowalski

    PRODUCT OWNER

  • Lucas Swennen

    CUSTOMER JOURNEY EXPERT

  • GEA PEPPER

    Gea Pepper

    PARTNER

  • Saverio Wielkens

    DESIGNER

  • Berina

    DEVELOPER

  • Ahmed Suljic

    SAFETY OFFICER

  • Edin Kahvedzic

    LEAD DEVELOPERS

  • Ammar Sabanovic

    PRODUCT MANAGER

  • Tarik Avdagic

    SALES MANAGER

  • Nils Verkoojien

    CREATIVE PARTNER

  • Jethro Swennen

    SALES

Our Top 10 Tips for Successful Mascot Design

  • Ground it in Your Brand's DNA

    The design should be a direct reflection of your brand's heritage, vision, and unique tone of voice.

  • Give it Life and Personality

    Develop a comprehensive expression sheet to define its emotions and reactions. A living character is more memorable than a static illustration.

  • Match the Tone to Your Brand

    Don't assume a mascot must be cute or childish. A sophisticated and serious character can be just as effective, depending on your brand's identity.

  • Create a Dynamic World for your Mascot

    Make your mascot feel more real by showing it interact with props and its environment. This adds context and makes it more relatable.

  • Select the Right Visual Style

    Choose an aesthetic—whether 2D, 3D, soft and plush, or clean and iconic—that aligns perfectly with your brand's visual identity.

  • Think about clothing and accessories

    Think carefully about clothing and accessories. Outfitting your mascot in a style that reflects your target audience can create a powerful and immediate connection.

  • Design for Efficient Production

    Be mindful of how your design complexity will affect the production pipeline. Building a flexible bone system (a "rig") from the outset is crucial for enabling animators to work quickly and dynamically.

Hello there! Let me know if I can help!

Automation doesn’t mean your users can’t have Fun, Play and story

Turn your mascot to a AI-chatbot for the customer journey

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Contact us.

mido.a@agencywalters.com
+31 6 34 197 668

Keizersgracht 463b
Amsterdam
The Netherlands