The Jumbo Foodcoach App provides you with a weekly menu to get better sports results. With healthy and easy-to-make recipes.

Design & Animation + Live-Action

Client: Jumbo
Agency: Staat // Woodwork

Design & Animation: Midhat Avdagic (Walter Satori)

Full Story

To promote this App, Dutch agency Alfred and studio Woodwork approached us to tap in and create this explosive frame-by-frame commercial. Staring Naomi van As.

For Jumbo Foodcoach, the health app by the Dutch supermarket chain Jumbo, we created a full frame-by-frame animated campaign to bring their vision to life.

The process started with detailed storyboarding, making sure the narrative flow and key scenes matched the brand’s voice and the user journey. From there, we moved into concept art development, where we defined the style, mood, and visual tone to ensure it aligned perfectly with Jumbo Foodcoach’s fresh and positive identity.